If, like me, you’ve had quite enough of winter now, just imagine sunning yourself in the beer garden with a nice, cold dark fruit flavoured WKD.
It might seem like a lifetime ago that we experienced such joy and it literally could not be any more British, but fans of the vodka-based bevvy will be living this dream in about seven months time.
We’re all familiar with dark fruit ciders, and whether you choose to admit it or not, they do bring that extra something to summer days, and are often the only palatable thing when you’re hungover at a festival.
So the new flavour will fit right in with the other WKDs, including the classic ‘blue’ flavour, and it’s the same alcohol content of four percent.
Because of the relatively low alcohol content it’s been known to be mixed with other ingredients, using at as a mixer of sorts – not that we’d condone that.
The drinks will be sold in both 275ml and 700ml size bottles and is set to be released in the shops in March.
SHS Drinks hasn’t confirmed prices yet, but it’s expected to be similar to other flavours which cost around £3 for a 700ml bottle in most shops.
A spokesperson for WKD said: “Dark Fruit cider is massively successful making it a key part of modern drinking culture, it is understanding these key cultural ‘hot spots’ and what really resonates with consumers that provide brand expansion opportunities.
“WKD Dark Fruit will have everything consumers expect from WKD, giving it a vibrancy and freshness to further grow the appeal and relevance of the brand.
“WKD Dark Fruit will be available across the multiple, convenience and on trade sectors in 275ml and 700ml bottles.”
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