TV channel creators AfricaXP sign distribution deal with CTV platform Kapang

Africa XP logo

Leading themed channel creators AfricaXP have signed a channel carriage deal for North America and the United Kingdom with View TV Group for broadcast on their Kapang CTV platform. “On the back of deals with major CTV and mobile device manufacturers like Hisense and Huawei, this further extends AfricaXP’s reach beyond our home market into the global CTV arena.” Said Craig Kelly, CEO of AfricaXP. “Having been a leading distributor of

African content worldwide for over 10 years, it is exciting to see our high-end channel design, packaging and viewer engagement strategy resonating with viewers of all content genres in major global markets.” He added.

The carriage deal on the Kapang CTV platform makes AfricaXP’s premium African themed channels and multiple international thematic channels available to Kapang TV viewers across a broad range of platforms and devices. The Kapang app is available on Apple iPhone and iPad, Apple TV, Android TV, Google Play, Fire TV stick and NVDIA Shield as well as on the Kapang Set Top Box and website.” Kapang’s ability to deliver our content across the broadest possible range of devices is crucial at a time when viewer consumption habits have fragmented. Content needs to be able to find its target market on any device the viewer chooses to use at any given time” said Kelly.  To add to its reach, Kapang is about to become available on Roku, LG Web OS, Samsung Smart and Amazon Alexa.

“The AfricaXP bouquet makes a distinctive contribution to the Kapang CTV platform by offering both ethnic and well-focused mainstream channels carrying relevant and current content, including original productions, sports news and live chat. We look forward to seeing the impact this bouquet makes with viewers on both sides of the Atlantic.” Commented Jamie Branson, CEO View TV Group.

The channels will go live on Kapang in October 2021,

View TV Group

View TV Group comprises four companies including Kapang Ltd. The Kapang CTV platform provides the equivalent of a cable television output but with distribution over the internet. It reduces complexity, enables faster time to market, lower staffing costs and delivers audience revenue technology that provides addressable advertising for higher revenues. This is delivered to viewers in HD or 4K for an experience comparable to that of traditional TV.

Contact Details:

For View TV Group

Ian Crawford

Tel: +44 (0) 7973 442809

Written by Nicky Wicky

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