Reading, Slough and Newbury are all featured in the fDi’s European Cities and Regions of the Future 2020/21
Berkshire has some of the best towns for business in the whole of Europe according to a major new report.
Reading, Slough, Bracknell and Newbury all feature in the fDi’s European Cities and Regions of the Future 2020/21 rankings.
And they are all certainly punching above their weight, since, as anyone living in those areas will tell you, they’re towns not cities.
fDi is a world-leader in investment promotion and economic development solutions. It measures the strength of towns and cities across Europe based on five criterion, which includes:
- Economic potential
- Human capital and lifestyle
- Cost effectiveness
- Business friendliness
Slough was revealed to be the best place in the 10 Small Cities of the Future 2020/21 report.
It was also ranked fifth in the Northern European Cities of the Future section.
And with little surprise, since the area is set to experience a boom, with huge developments like the Horlicks site project and a £3 billion regeneration of the town centre.
Slough is already home to big names like O2, Amazon, Burger King, Mars and even Ferrari.
Reading, Berkshire was fifth in the same chart. The town is also seeing a substantial regeneration, with major housing projects like the Thames Quarter, Station Hill and Huntley Wharf well underway.
The town is also home to giants like KPMG, Virgin Media, Nokia, Microsoft and Ericsson.
Newbury, home of Vodaphone and Hitachi, was also listed in the report. It was ranked fifth in the Micro European Cities of the future, and ranked ninth in the Northern European Cities of the Future part of the reprt.
Bracknell was listed 10th in the Small European Cities ranking.
The town has already completed a massive redevelopment of its tired town centre. The Lexicon has received widespread praise since its opening in 2017.
The most business friendly cities are deemed to be those with thriving high-tech and knowledge economies which attract inward investment and create new jobs.
Nigel Horton-Baker, executive director of Reading UK, which submitted Reading’s application to the awards, said: “The fDi Awards are an excellent indicator of the strength of Reading’s economy, with connectivity, lifestyle, the ability to attract a talented workforce and an existing high-tech knowledge economy base, attracting global businesses in recent years and creating the bedrock for future investment and continued growth.
“The Awards recognise the fact that Reading is among the top five business cities of its size in Europe and that in terms of connectivity, workforce and lifestyle, in particular, we have taken major steps forward in the last two years.
“With Crossrail, Reading West Station, quicker mainline series to London, investment in a Smart M4, new park and ride facilities and many other developments, Reading will be looking to grow its international business profile in the coming years.”
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