New shops and an indoor play centre have been announced for Elms Field
A pirate-themed soft play, an ice-cream parlour and a children’s clothes boutique are set to open in Wokingham.
Work is currently underway to develop Elms Field in Wokingham town centre, which is the centre piece of the regeneration of the town.
Now, Wokingham Borough Council has revealed the three latest businesses set to open as part of the project – and said they are also in talks with Starbucks over opening a branch there.
One of the biggest attractions for families is expected to be Pirates Landing – an exciting pirate-themed indoor play centre.
Councillor Charlotte Haitham Taylor, executive member for regeneration, said: “Pirates Landing are an independent business who also pride themselves on offering great customer service and a fantastic experience that children and parents love.
“Their first indoor play centre in Camberley has proved a massive hit there with customers describing it as excellent, faultless and the perfect party place for birthdays.
“We expect they will be just as popular here at Elms Field, as a destination for families looking to have a great time out with their fun pirate themed soft play area and café.”
Kaspa’s is also set to take over one of the available leisure units. The popular dessert parlour offers up a range of delightful sweet treats, and once open customers will be able to enjoy sundaes, waffles, milkshakes, smoothies and more.
Cllr Haitham Taylor said: “Kaspa’s desserts are a rapidly expanding national chain and you can see why they have proven such a great success with sweet-toothed people across the country.
“Their fabulous menu looks absolutely delicious with everything from ice cream sundaes, to waffles, crepes and desserts along with a great range of hot and cold drinks.
“The new Elms Field parlour will be their first unit in the area and we can’t wait to see Kaspa’s live up to its reputation as the ‘King of Desserts!”
This Little Piggy is also set to open, moving from Holme Grange Craft Village in Wokingham to the town centre.
Cllr Haitham Taylor said: “This Little Piggy are already firm local favourites thanks to their gorgeous range of high quality clothing for babies and children.
“The move will allow them to grow their business and reach even more of our local families with their commitment to quality and great customer service.”
Cllr Haitham Taylor said the council is still in talks with a number of other independent businesses and national chains – including Starbucks.
She said: “We are delighted to see a variety of great independent businesses as well as some wonderful nationals come forward, such as Starbucks who would be a perfect fit alongside the park.
“There is still a way to go in agreeing final terms but we expect to be making lots more announcements over the coming months as the work at Elms Field completes and new businesses start to confirm opening dates.”
The Elms Field development reached a number of milestones last year, with the playground and Aldi supermarket opening in July, and the Everyman Cinema opening in December.
Work is currently underway to develop the interiors of the new homes, shops and leisure units.
The entire development is due to be completed this spring, with opening dates for the new businesses set to be confirmed in the coming months.
Cllr Haitham Taylor said: “The new park and play area have proven a huge draw for residents from across the area since it opened last summer and is firmly establishing itself as one of most popular destinations in the town.
“Even in the recent cold weather the play area remains incredibly popular and full of life.
“With its reputation as one of the best places to bring up children in the country the number of local families continues to grow.
“Over the years of consulting we’ve had continued requests from families and young people for more places for them to go and things to do.
“Family friendly businesses like these, right by the new park, will be the perfect match for Elms Field and we hope residents will welcome them.”
The Elms Field development forms part of the wider regeneration of Wokingham town centre.
The transformation of the field was unpopular with neighbours when councillors approved development of the site.
The Save Elms Field campaign was set up to oppose the development, which also included building homes.
However, the campaigners were defeated during a council planning meeting in 2016.
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