It’s beginning to look a lot like Christmas!
McVities is celebrating the festive season early this year by launching a mince pie flavoured milk chocolate digestives.
The UK-based confectionery giant are also launching a gingerbread variety of the much-loved treat, which is available in stores now for £1.59 for a 243g pack.
The recipe includes a combination of Digestives biscuit, McVitie’s signature silky-smooth milk chocolate, with festive Mince Pie flavour.
Reaction to the treat has been mixed online, with some saying it’s ‘too early for Christmas treats’ while others have shared their excitement at the delicious-sounding snack.
McVities say they launch the treat especially early as many Brits missed out on proper Christmas celebrations last year as the UK was in lockdown.
Earlier this summer, Aldi launched a ‘Junemas’ range including mince pies, pigs in blankets and turkey burgers. Meanwhile, Asda became the first supermarket to release its full festive range for 2021, three weeks ago.
The new Mince Pie Flavour Chocolate Digestives is part of McVitie’s 2021 Christmas selection, bringing together cult household favourites and enticing new launches for a festive snacking experience to remember.
Shoppers can look forward to the return of popular products such as the renowned McVitie’s Jaffa Cakes Christmas Pole and McVitie’s Victoria, a Christmas biscuit assortment.
Jonathan Bull, Marketing Director of Seasonal, Cake & Chocolate at McVitie’s told FEMAIL: ‘For many people, this Christmas will be extra important as a result of dampened celebrations last December, which is why we’re announcing our new Mince Pie Flavour Chocolate Digestives are on shelves from now.
‘A mince pie is a quintessentially British Christmas treat so we hope this new biscuit will kick start the festive celebrations and satisfy people’s desire for it at whatever time of year they like, without facing the judgement of any September scrooges.’
Fans had a mixed reaction to the treat, with some saying it was ‘far too early’ while another wrote ‘Mince Pie Digestives!’ followed by heart emojis.
The launch comes as a survey conducted by McVitie’s finds that nearly a quarter of Brits who celebrate Christmas admit that they would eat mince pies all year round if they were available.
Despite this keenness for the festive treat, only 12 per cent think it’s acceptable to eat festive food at any time of year and over a fifth (23 per cent) admit to judging someone for enjoying Christmas festivities early.
Those from the East Midlands appear to dislike celebrating Christmas early the most, with 32 per cent judging someone, compared to Northern Ireland with just 12 per cent.
News Source: Daily Mail