A new cinema and music centre is coming to Reading– and people in the town are needed to come up with the name.
Part of former Argos unit in the Broad Street Mall is set to be converted into the new independent cinema, music and events centre.
The independent cinema will open in the early part of the summer.
Really Local Group has a agreed a deal with mall owner Moorgarth to transform the 14,000 sq ft space.
The first and second floors of the unit will be turned into a four-screen cinema.
There will also be food kiosks, and an outdoor terrace seating area.
It will also contain the first Compound Coffee cafe outside of London.
Reading people urged to come up with a name
Anyone who comes up with a name for the new cinema can tweet it to the owners @reallylocalgrp.
They have until Tuesday, February 18 to submit their suggestions.
The winner gets an annual membership complete with tickets and money off tickets, food and drink, as well as an invitation to them and 10 of their friends to the launch party in the summer.
What will it look like?
The designs have been put together by Lyttelton.
According to the developers, they “use a bold colour scheme to create a sense of uniformity and symmetry throughout the venue”.
The floors are “sage green in tribute to Reading’s colour palate”.
The entrance, cafe and outdoor seating area will be a “vibrant yellow to draw footfall to its warm and welcoming aesthetic.”
The carpets in the cinema itself will be a “saturated blue.”
What films can I see there?
There will be a mix of mainstream movies and art house, event cinema and locally produced material.
What do the bosses say?
Preston Benson, founder of Really Local Group commented: “We are very excited about coming to Reading, to enhance the cultural infrastructure offer in a town with an established creative community.
“Working with Moorgarth and Reading Borough Council, we hope to be able to curate a new ‘cultural quarter’ for the town and secure collaboration opportunities with local independent businesses, artisans and traders.”
Gary Lewis, managing director of Moorgarth Group Limited added: “We are delighted to be partnering with Really Local Group to deliver our long-held aspiration of bringing an exciting and vibrant new cinema to Broad Street Mall.
“This is another milestone in the re-imagining of the centre.”
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