Kansas City Chiefs defensive tackle Derrick Nnadi has been praised across social media since he celebrated his Super Bowl win by covering the pet adoption fees of 109 animals from his local animal shelter.
Now, Coors Light is hoping to reenforce the NFL player’s good deed for Valentine’s Day by encouraging people to adopt a dog ahead of the Hallmark holiday—and they’re even offering to foot the bill.
Between February 4th — 21st, Coors is volunteering to pay for up to 1,000 dog adoptions across the United States.
The beer brand is covering up to $100 for each rescued canine, which will result in more than $100,000 worth of free adoptions.
“With almost half of millennials planning to stay in on Valentine’s Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side,” said Chelsea Parker, Marketing Manager at Molson Coors.
There is no beer purchase necessary to participate in the offer, but there are some caveats to the offer. Participants must be 21 years or older in order to be reimbursed for their adoption; state residents from California, Louisiana, Pennsylvania, South Dakota, Texas, Virginia, and West Virginia are excluded from the initiative; and participants will only be reimbursed through the Venmo banking app (although it is free to make an account).
After that, participants are simply required to submit a photo of their adoption receipt by texting it to 28130 along with the phrase “COORS4k9”. To learn more, you can visit the “Coors for Canines” website.
News from The Good News Network