A meat-free McDonald’s burger called the McPlant is about to tempt fast-food fans.
It will be made with a patty designed to recreate the flavour and texture of a beef burger.
It is the first in a range of vegetable-based products including alternatives to the chain’s chicken nuggets and breakfast sausage muffins.
The new burger is being produced under a partnership with the US firm Beyond Meat, which has previously developed a plant-based patty made from yellow peas, coconut, potato and beetroot juice.
The McPlant is aimed at so-called flexitarians – those who follow a semi-vegetarian lifestyle – rather than vegans.
A version that recently went on sale in Austria includes dairy cheese and egg-based mayonnaise, and is also cooked on the same grill as meat.
It comes amid a dramatic change in eating habits in recent years, with a shift to plant-based diets inspired by health and environmental concerns.
Other firms have cashed in on the trend, including Greggs which offers a vegan sausage roll and a bake with vegan sausage pieces, non-dairy cheese and baked beans.
KFC and Burger King have also developed alternatives to meat and chicken.
Francesca DeBiase, of McDonald’s, said the McPlant, pictured, ‘is all about giving customers more choices’.
She added: ‘We’re excited to work with Beyond Meat to drive innovation and this is an important step on our journey to bring high-quality, plant-based menu items to our customers.’
Ethan Brown, of Beyond Meat, said the deal with McDonald’s was ‘an exciting milestone’ for the firm.
‘We will combine the power of Beyond Meat’s relentless approach to innovation with the strength of McDonald’s global brand to introduce new plant-based menu items,’ he added.
The growth of plant-based diets comes amid concern over the impact of livestock farming including the creation of greenhouse gases such as methane.
Beef has a notoriously high carbon footprint due to the amount of land and resources required to raise cattle.
Scientists have found a quarter of global greenhouse gas emissions come from food production, while half of all farmed animal emissions come from beef and lamb alone.
News Source: Daily Mail