It turns out the more expensive puds aren’t that good after all. Supermarket chain Aldi’s £12.99 Christmas pudding has been crowned the country’s best after it beat the likes of Harrods, Selfridges, Fortnum & Mason and Waitrose in a taste test carried out by consumer magazine Which?
How did they find the best pudding, you ask? Which? blind-tested 13 different Christmas puddings and judged them all on taste, texture, aroma and appearance. The 800g Aldi Specially Selected Exquisite Vintage Pudding scored an extremely impressive 76%, beating all the other Crimbo desserts to reach the top spot.
Available in all Aldi stores from 5 December, the judging panel said that the winner was packed with high-quality fruits and nuts. They were also randomly fans of the red cherries. Asda came in second place, followed by the likes of M&S in third, Waitrose in fourth and Lidl in fifth. Winner: Aldi’s Christmas pudding is available to buy on December 5.
Selfridges traditional Christmas pudding (the highest priced on the list at £16) nabbed eighth place whilst supermarket Iceland ranked the lowest in thirteenth place.
Commenting on the results Harry Rose, editor of Which? magazine said: ‘It’s always interesting to see the challenger supermarkets taking on the big four, and in our expert taste test Aldi delivered a Christmas pudding that really impressed.’
Julie Ashfield, managing director of buying and winner at Aldi, said: ‘We’re thrilled that our luxury Specially Selected Exquisite Vintage Pudding has been awarded a Which? Best Buy, demonstrating once again that great-tasting, exceptional quality products do not have to come at a premium price.’
So this basically means forking out a small fortune on a posh pudding might not be worth it after all.
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