The chain also has plans for an off-licence on the site in Northern Ireland
The plans have been submitted (Photo: Lidl/Unsplash)
Discount supermarket chain Lidl has confirmed plans to open a pub at one of its new stores.
The grocer has submitted plans for a £7 million concept store in Dundonald, Northern Ireland, part of which will be converted into a licensed premises.
Lidl has been slowly opening new-look supermarkets since 2015. They offer customers more space, tend to have around 30 per cent more staff, and veer slightly away from the “pile high, sell it cheap” model.
As part of a £1.5 billion strategy in the UK, modern incarnations are steel and glass fronted and are equipped with improved facilities and self-service tills, adding to the company’s standardised food retail. The ambition is to take yet more wealthier customers away from the likes of Waitrose and Sainsbury’s.
Lidl said the new premises will be: “A relaxing place to shop, a pleasant place to work – our new store concept is anything but ordinary. A modern physical appearance, pioneering technology and a customer-oriented sales floor, create a completely new shopping experience for our customers.”
A number of Lidl’s new stores have been proposed for the Northern Irish market, in locations close to Belfast and Derry. However, an on-site pub has not been touted by the retailer before, which has 37 shops in Northern Ireland.
What does a Lidl pub look like I hear you ask… pic.twitter.com/3yonX9qWXV— Ryan McAleer (@RyanMcAleerbiz) March 10, 2020
Lidl last occupied the site in 2012, after which B&M Bargains leased the building. In November, Lidl said it would demolish the property and start anew, and now plans for a public house have come to light.
“Lidl can confirm that it has lodged an application to open a licensed premises within our Dundonald store,” the company said in a statement to Irish News.
“This will offer shoppers an off licence service along with a public house.
“As the fastest growing retailer in Northern Ireland, we believe Dundonald shoppers should have the opportunity to access the same great value assortment currently enjoyed by thousands of shoppers in 37 other Lidl stores in Northern Ireland.”
Irish media said a planning application has been submitted to Lisburn and Castlereagh City Council, which has proposed changing a portion of the store from retail space to a pub.
Permission to build an off sales shop adjacent to the pub has also been request.
The bar would be separate to the main supermarket, with its own access and customer toilets. It is unclear why Lidl sees Northern Ireland as ideal for experimentation. i has asked whether the company has plans to open pubs elsewhere.
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