U2’s Bono uses his $700 million net worth to talk about social capitalism.

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Capitalism is the best economic system for wealth generation, but it might come at a price, according to U2 singer, social activist, and investor Bono.

“it is a wild beast.”Though it’s taken more people from extreme poverty that any other ‘ism,’ it’s caused a great deal of harm, a great deal of injury,” he said. “We will need to re-imagine it, re-purpose it, remake it, within our own image along with the image of this new generation coming that , really want back their world .”

To that end, Bono and private equity giant TPG Capital are working on a new organization, known as Y Analytics, to build metrics for assessing the impact of social and environmental investments. The goal is for researchers and economists to work with investors to make conclusions that score both large financial returns and social advantage.

“Consumers are becoming aware they have power in their pockets,” Bono said. “They can close down companies, they could build them.  And I think that it’s sort of be on the train or be under it, actually.”

“Impact was of a fantastic intention,” explained McGlashan. But Y Analytics intends to hold us liable,” every day with every bargain, in a means that enables us to, with chemical, actually measure the output,” he added.

McGlashan said Bono’s input enables TPG to deploy funds with equal emphasis on activism and investing in growing companies.

“Everything I love comes together at the moment,” Bono said. “I’ve seen at firsthand exactly what brutal, stupid poverty looks like. And so that I can see that household that’s transformed by that.”

To achieve the UN’s sustainable development targets by 2030, the pair said the private industry will need to take a larger role in activism. “It’s just not going to be possible with public capital,” Bono said. “We want public funds, but we are going to need the private business, too.”

That’s in-line using a trend Bono sees in consumerism where millennials care about ideas than about brands, and are faithful to environmentally- and – socially-conscious companies. Millennials will”be phoning us on whether we are fire fighters or arsonists,” he explained. “And I think it demands us to ask difficult questions of ourselves.”

Y Analytics grew from the Rise Fund, an effect investing fund co-founded by Bono and McGlashan in 2016 that has invested nearly $2 billion on the planet.

McGlashan said eventually, impact investing will only end up investment. “Every investment has an effect,” he contended. “The question is is it a fantastic impact, a bad effect, something in between?”

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