Netflix has warned fans against participating in a possibly harmful online challenge that’s inspired by its recent original horror movie Bird Box.
The challenge takes the core concept of Bird Box – wearing a blindfold at all times while wandering around out – and applies it to some particular period of time.
Like YouTube creator Morgan Adams, have attempted to discuss their daily lives for 24 hours while blindfolded, while some have tried the challenge for a shorter period.
Netflix’s social networking group called the challenge out on Twitter, requesting people to not hurt themselves while performing the action.
“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” the official Netflix account tweeted.
“We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”
Part of Bird Box’s immense success stems in the instantaneous memes its pawned within days of being released.
With no memes and a continuous discussion about the movie online, Bird Box may not have reached the record-breaking amounts it accomplished, including being the most-watched Netflix first within its initial seven days of release.
No individual or firm has control over the internet challenges that spawn from popular movies or music, which can turn into an issue when dangerous ones emerge.
Netflix doesn’t have some ownership of the challenge its movie has generated in the same manner that Drake had no possession of folks jumping out of cars while driving to take part in the”Within My Feelings” struggle last year.
Netflix was happy with the benign Bird Box memes that helped propel the film to stardom, but encouraging that degree of fan support comes with consequences.
Once something similar to the Bird Box challenge begins trending, more and more people want to get involved.
Someone starts a battle on Facebook or even Instagram, it turns into a hit among teens on programs like TikTok, after which it winds up on YouTube where founders with millions of followers take advantage of a trending hashtag in an effort to reach more audiences.
The expense of producing a worldwide phenomenon, such as Bird Box or “In My Feelings,” is recognizing that there is no ownership of whatever fad comes alongside.
It exists online, and therefore everything is free game.
Whereas Drake celebrated the struggle by adding it into his lengthy music video for the song and doing it onstage, Netflix has taken a different route, basically asking people to stop.
Bird Box belongs on the world wide web now, and this is exactly what people want to do.