Tumblr announced Monday that it will ban nearly all nudity out of its platform, ending among social media’s last significant refuges for explicit sexual images.”You will find no shortage of websites online that contain adult content,” chief executive Jeff
D’Onofrio wrote in a blog post Monday.
For decades, Tumblr has been known for the sex-focused subcultures busy on the image-forward service: Those sharing and making explicit fan fiction and artwork, amateurs and amateurs, and LGBT erotica and pornography.
The site noted that the declining number of websites which encourage porn and nudity, writing that “Much of that mindset has grown out of Apple’s stringent controls over the App Store along with the iOS ecosystem.
“Apple’s aversion to porn on its own platforms has been well publicized. Many took to social media to complain about Tumblr’s change, sharing benign articles that had been flagged by the business.
“Adult content is the only reason I use Tumblr.”
Statistics from the web analytics service SimilarWeb, mentioned by TechCrunch in 2017, discovered that”Adult” content was the top driver of traffic to Tumblr’s desktop website, responsible for a 20 percent of clicks.
Some were fast to associate Tumblr’s decision to Congress’s recently passed Stop Enabling Sex Traffickers Act, which changed federal laws to prosecute websites responsible for any prostitution and sex trafficking that’s used on them.
Tumblr’s decision was a reminder of how that social media companies have, occasionally, more efficiently policed nudity than more destructive content like misinformation and racial hatred.
On Monday, searches for sexually explicit conditions on Tumblr did not develop any results, whilst white and racist supremacist content, such as Nazi propaganda, was easily surfaced, despite the organization’s prohibition on”Hate speech.”
The company has been changing its search policies over the decades to filter out more
adult content, but it wasn’t immediately clear when it had made any more changes in recent weeks.
In 2013, the business was bought by Yahoo and later became part of a unit named Oath, which is owned by Verizon. Its previous policies allowed users to filter out adult content, describing their philosophy as”Live-and-let-live.”