Susan Johnson’s To All The Boys I’ve Loved Before has been the big success story of Netflix’s current Summer Of Love affair, leading to the streaming service’s newest push into romantic comedies among its most successful first films . (According to
Netflix itself, anyway.)
Like we said, the movie was a major hit (and also an excellent advertising vehicle for Japanese yogurt brands), so it’s not surprising that a sequel may be in the works. Earlier today, film executives floated the potential for a followup movie, causing Johnson to issue a (since-deleted) Instagram post saying that”the cat was out of the bag.” Netflix later
clarified that a completed deal had yet to be reached, but nevertheless, it’s obvious that the potential for more boys, ever more loves is very clearly in the air down in streaming land.
But hey, even if you’re some kind of emotionally stunted streaming industry wonk–and thus incapable of the sickening sensation known as love, excess boys be damned–there’s still some pretty juicy material to consider here regarding how the business works.
That’s because TATBILB 2: BOYZONE is just even possible because of a significant deal that Netflix signed with Paramount a few weeks before, permitting the studio–that picked up among the first To All The Boys I’ve Loved Before’s manufacturing firms shortly after the film became a large Netflix hit–to directly create films for the service.
Given that Netflix spent years picking up the crumbs of whatever studios would deign to grant to them before deciding, “Fuck it, we will just make our own,” this represents a pretty huge potential change in how the industry operates, with tech firms calling the shots and venerable studios functioning as just one more group of inferior “content providers.” (It’s worth noting that A24 lately did something quite similar with Apple, albeit within an obviously smaller scale.)
Naturally, it is also not clear whether this is the beginning of a viable new partnership, or merely a way for Paramount to try to take care of its lately rickety bundles by pawning off costly projects it’s not necessarily crazy about. (Looking at you, ” The Cloverfield Paradox). We all ask, however, is this: Can not someone please think about the boys?