If you haven’t heard, conservatives are up in arms against Keurig for taking sides in a political debate.
It all started when Sean Hannity had Alabama Senate candidate Judge Roy Moore on his show.
“These allegations are completely false and misleading,” Moore said on Hannity’s nationally syndicated radio show. “But more than that, it hurts me personally because I’m a father. I have one daughter. I have five granddaughters. And I have a special concern for the protection of young ladies. This is really hard, and I want to talk on the radio and explain this: These allegations are completely false.”
Hannity also urged his listeners to give Moore the benefit of the doubt.
“Every single person in this country deserves the presumption of innocence,” he said. “With the allegations against Judge Moore, none of us know the truth of what happened 38 years ago. The only people that would know are the people involved in this incident.”
That was enough for Angelo Carusone of Media Matters, whose really good at kicking out the advertising legs from specific Fox News programming to tweet Keuring.
After Keurig agreed to stop ads from appearing on the Sean Hannity Show, #boycottKeurig started trending.
People began destroying their machines.
“This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent,” Keuring CEO Bob Gamgort wrote.
“I feel bad for Keurig. I recognize the bad spot Hannity put them in by fueling a backlash boycott,” said Carusone, whose tweets to Keurig prompted the company to announce its decision.
“I am comfortable with them saying what they feel they need to say to help the situation,” Carusone says. “But at the end of the day, what really matters to me is whether their ads will run. They won’t anymore.”